@melissasage official accounts that want to stand out can add code to their websites that will generate a check mark on their profile page so that people can tell they're who they say they are.
I added a meta tag to each link posted on my profile page as an example.
If brands are concerned about authentication, this is how they verify who they are.
@melissasage brands can also create their own instances using already-owned domain names.
A downtown BID could create an instance for all the businesses in their district.
A city or region could create an instance that can be used to delegate official accounts. Authoritative domain names go a long way in businesses verifying who they are.
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