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Another way of looking at trackers.

"the clothes that we wear are technologies. We also have norms that discourage others from, for example sticking their hands inside our clothes without permission.

The fact that adtech plants tracking beacons on our naked digital selves and tracks us like animals across the digital frontier may be a norm for now, but it is also morally wrong, massively rude and now illegal under the ."

blogs.harvard.edu/vrm/2018/06/

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