As technologists, we should talk in terms of concepts instead of products to discourage monopolies.
Don't say "just Google it", say "do a web search".
Don't say "I sent you the Excel sheet", say "I sent you the spreadsheet"
If people who don't know that there are search engines besides Google or that there are office applications besides Microsoft Office, they might ask what a search engine is or what a spreadsheet is. We should take this as an opportunity to educate people about alternatives.
@njoseph Unlearning needs to happen on a grand level. Not just limited to tech.
Indeed. We have been using the "search for" phrase for a while.
We don't think this is an accident.
also, don't say "open Chrome/Firefox/IE", but say "open your web browser".
Furthermore, it's a "(text) document", rather than a "Word doc" and it's not a "PowerPoint presentation" but a "slide show".
(For more generic examples of #trademarks that have been genericised, see https://en.wikipedia.org/wiki/List_of_generic_and_genericized_trademarks)
@njoseph i feel called out seeing this only an hour after i used "shop" ironically in a situation where i very clearly did not use photoshop
@njoseph Too true. There are so many organizations with broken IT departments and unfixable infrastructure because they standardize on products not protocols.
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